Hi, I’m Jonas.
I grew up in Ostrobothnia on the west coast of Finland, studied media and journalism, and moved on to running a global e-commerce business. In 2013 I started working with the Moomin brand, first building its online presence. Today I run retail and franchising at Moomin Characters and consult our rights agency R&B Licensing on brand and sales development.
This site is where I write about things I can’t stop thinking about. Mostly that’s Finnish and Scandinavian design history: forgotten manufacturers, teak and enamel, Aalto buildings, and the makers nobody bothered to write down. But it’s also abandoned amusement parks, Godfather filming locations, calculator watches and the occasional thought about work and life. It’s a hobby, so it wanders.
Other things I’m involved in:
- Design in Scandinavia: curated vintage Nordic design, with a showroom in Tuusula.
- 101designers: profiles of Nordic women designers who deserve far more attention than they’ve had.
- Förlaget M: a Finland-Swedish literary publisher I co-founded.
If you know something about a designer I’ve written about, have a maker’s mark you can’t identify, or just want to say hello, get in touch. You’ll also find me on LinkedIn.
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